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SaaS Platform Local Services & Directory Marketplace

Docunto — Local Service Directory & Lead SaaS Platform

Next-Generation Local Service Directory, B2B/B2C Marketplace & Automated Lead Management SaaS Platform.

Project Type
Hyper-Local Service Directory & SaaS
Industry
Local Services & Directory Marketplace
Technology Stack
Next.js Node.js MongoDB AWS S3 +12 more

Docunto is a full-stack hyper-local service marketplace and B2B/B2C lead distribution platform designed to bridge local service providers and end consumers. Built with Next.js framework, Node.js/Express, and MongoDB, it enables users to search, compare, and request verified services while offering service providers tiered SaaS subscriptions, ad banner placement campaigns, and real-time lead acquisition workflows.

01

Business Challenge & Strategic Solution

The Challenge

Fragmented local service discovery makes finding verified providers difficult for consumers. Service providers lack an automated pipeline to capture high-intent leads and track conversion without manual outreach. Platform operators struggle with manual subscription renewals, lead quota enforcement, and ad management.

Core Operational Obstacles
Fragmented Local Discovery

Local consumers struggle to find verified, high-quality service providers across specific geographical regions and service categories.

Lead Disconnect for Service Providers

Small to medium businesses require an automated pipeline to capture high-intent user traffic, receive matched leads, and track customer conversion.

Manual Subscription & Billing Overhead

Automates Razorpay payment processing, prorated tier upgrades, PDF invoice generation, and 7-day grace period extensions via cron jobs.

Vendor Identity & Trust Validation

Validates service providers with Aadhaar OTP verification, GST/PAN document uploads, and verified badge tags.

Our Solution & Approach

We architected a decoupled Next.js enterprise frontend frontend paired with a Node.js Express microservices layer and MongoDB We built an automated lead matching engine mapping user searches into vendor lead inboxes, a prorated subscription upgrade credit calculator with Razorpay integration, server-side automated HTML-to-PDF compilation with invoice compilation, and background cron routines for auto-renewals.

SYSTEM ARCHITECTURE FLOW Layer Pipeline
L1
Document Processing Portal
Next.js / React
L2
Core Application API
Node.js / Express.js
L3
Database & Cloud Storage
MongoDB / AWS S3 Storage
02

Technology Stack by Layer

The 16 technologies Docunto SaaS runs on, grouped by the layer of the system they power.

Frontend & UI 6 technologies

  • Next.js Server-rendered React framework
  • React Component-based UI
  • Redux Toolkit Predictable app state
  • Tailwind CSS Utility-first styling
  • Recharts Analytics charts
  • Jodit Rich-text editing

Backend & APIs 4 technologies

  • Node.js Server runtime
  • Express.js REST API framework
  • NextAuth.js Session & sign-in
  • node-cron Scheduled jobs

Data & storage 2 technologies

  • MongoDB Document database
  • Mongoose MongoDB data modeling

Cloud & infrastructure 2 technologies

  • AWS S3 File & media storage
  • Firebase Push messaging & OTP

Integrations & libraries 2 technologies

  • Razorpay Online payments
  • wkhtmltopdf HTML-to-PDF invoices
03

System Architecture & Engineered Modules

Engineered Solution Overview Docunto is an enterprise-grade service directory and lead distribution SaaS platform designed to connect consumers with localized, verified service professionals. Built to support thousands of vendor listings across multiple tiers, Docunto features multi-channel lead routing, automated subscription billing, vendor KYC validation, and an analytical administrative dashboard.
🔍

Public Marketplace & Multichannel Touchpoints

Geographical & Category Filtering: Search vendors by country, state, city, category, and specialized services.
Multichannel Customer Touchpoints: Initiate inquiries via direct web forms, click-to-call, or direct WhatsApp connection.
Vendor Profiles & Verified Badges: Displays ratings, experience, specialization, location, address, and verification status.
⚡

Business Impact & Key Outcomes

Zero-Touch Revenue Lifecycle: Automated payment processing, prorated upgrades, and PDF invoicing lower operational overhead

Enhanced Provider Retention: Automated 7-day grace extensions for free tiers increase conversion from free listing to paid SaaS subscriptions

Data-Driven Administration: Built-in BI reports (Location Analysis, Package Spend, Date-wise Enquiries) empower operators to identify high-performing categories

Sub-Second Lead Routing: Dynamic lead matching maps user service inquiries and search history into active vendor accounts

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